Meat & Livestock Australia (MLA) will launch the new winter beef campaign this Sunday, with the message that hearty-home cooked beef meals are the solution to keeping warm this winter.
Watch the TV commercial here
Using the slogan ‘Beef. It’s how we keep warm’, the campaign celebrates Australia’s favourite ways to rug up, using images of people wrapped in crocheted blankets, woollen scarves and fuzzy jumpers, while enjoying hearty beef meals.
MLA Consumer Marketing Manager, Andrew Cox, said consumers would connect with the campaign because they recognise the benefits of hearty beef meals in the cooler months.
“Winter sees a natural spike in beef sales because people love eating hearty meals like beef curry and casserole,” said Mr Cox.