Meat & Livestock Australia (MLA) will launch the new winter beef campaign this Sunday, with the message that hearty-home cooked beef meals are the solution to keeping warm this winter.
Watch the TV commercial here
Using the slogan ‘Beef. It’s how we keep warm’, the campaign celebrates Australia’s favourite ways to rug up, using images of people wrapped in crocheted blankets, woollen scarves and fuzzy jumpers, while enjoying hearty beef meals.
MLA Consumer Marketing Manager, Andrew Cox, said consumers would connect with the campaign because they recognise the benefits of hearty beef meals in the cooler months.
“Winter sees a natural spike in beef sales because people love eating hearty meals like beef curry and casserole,” said Mr Cox.
Originally printed in the NZHA magazine (reproduced here with permission)
Miniature Herefords were introduced to New Zealand, by Chris and Helen Russell of Esprit Stud. They originally farmed regular size Herefords at Waimauku, north-west of Auckland, but became exasperated at the damage caused to paddocks by these bigger animals particularly in the wet, winter conditions. In 1997 they discovered there were Miniature Herefords which had just arrived in Australia from the USA and it became a goal to establish this variety in New Zealand. By the end of 1997 the first stock arrived along with embryos from Canada. From 1997 to 2002 Chris and Helen imported embryos and semen from Miniature Herefords in Australia and Canada. During that time their Esprit Stud moved to the Waikato. Mrs C.M. Beard of Tui Oaks Stud in Te Kuiti imported embryos in 2001 from which was born Tui Oaks Brandon Oak which is still on the NZ Hereford semen sire register today. John Peterson of Akatea Stud in Pukekohe imported the last live stock in the form of six heifers from Australia in 2002. In 2008 the Russells imported semen from two more American bulls, one of which was the first polled Miniature Hereford for New Zealand. This was followed in 2012 with polled semen from another American Miniature Hereford bull imported by Janet Poole of Riverlets Stud in Northland.
Interest in these smaller and chunky Herefords has gradually spread throughout New Zealand with breeders appreciating the ability to run more animals per acreage along with the lessened damage to facilities and pasture. They have the same good temperament and ease of handling as their larger counterparts and are a great way to help promote the participation of young people in cattle management.
Read the full article here with the included photos.
In 2011 a group of Miniature Hereford enthusiasts from Australia and New Zealand got together to set up a Virtual Cattle Show via the internet for Miniature Herefords. As only a few breeders in the Southern Hemisphere are exhibiting at shows we thought this would be a good way for others to showcase their animals as well as promote the breeding of Miniature Herefords. This is especially the case for those who live too far away from any show centres or have no means of getting to one. The show is designed to be fun with no entry fees but we are aiming to have Certificates for placegetters and possibly sponsors who can donate prizes for placegetters in their particular country.
Except for three classes animals must be registered as Herefords with HAL, NZHA, AHA or any other overseas equivalent and be of a Frame Score 1 or less in order to qualify for entry. For the breed classes if the animals are not halter trained then you will not be expected to try and groom them but they are preferred to be as clean as possible so it might pay to pick the times you photograph them. The Judges will be professional people with experience in judging cattle, photography and the requirements of the competition.
The first show in 2011 had a pleasing number of entrants and this was doubled in 2012. We hope to continue to build up each year and are happy to have feedback from interested people.
Show Schedules can be seen on the following websites: www.amhbn.com, www.mhbaonline.org and firstname.lastname@example.org along with helpful hints for photography. Official entry forms are included and, if necessary, further enquiries can be made to me (Janet Poole) via riverlets @ gmail.com
Click here for the show schedule
Click here for the entry form.